photo_camera Jo-Anne McArthur / We Animals
Young Factory Farmed Broiler Chickens


Jacy Reese • November 20, 2017
Survey of US Attitudes Towards Animal Farming and Animal-Free Food October 2017
We surveyed 1,094 US adults, census-balanced to be representative of age, sex, region, ethnicity, and income, on their attitudes towards animal farming and animal-free food. Among other insights, we found that 49% of US adults support a ban on factory farming, 47% support a ban on slaughterhouses, and 33% support a ban on animal farming, suggesting that animal-free food advocates might be more successful with a stronger focus on institutions than individuals, and with stronger institutional proposals than they currently campaign for.

Social Movement Case Studies

Kelly Witwicki • December 1, 2017
Social Movement Lessons From the British Antislavery Movement: Focused on Applications to the Movement Against Animal Farming
Studying past social movements can provide invaluable insights for modern movement strategy. This report aims to assess (1) what factors led the British government to abolish the transatlantic Slave trade in 1807 and then human chattel slavery in 1833, and (2) what those findings suggest about how modern social movements should strategize. While many of the implications are generalizable to a variety of movements, the analysis will focus on applications to the movement against animal farming. Key implications include the need to focus on institutional change, the circumstances under which strategic reforms can facilitate the eventual elimination of the institution, and what messaging can best generate support.

Technology Adoption Case Studies

J. Mohorcich • June 20, 2018
What can the adoption of GM foods teach us about the adoption of other food technologies?
This report seeks to understand the choices and strategies that can hasten or hurt the adoption of novel food technologies by examining how genetically modified (GM) food became an object of controversy in the United States and Europe. Among other conclusions, this report finds that perceptions of food companies as secretive and aggressive damaged GM food adoption, that GM firms understood their work to be humanitarian, innovative, and environmentally-friendly and so were largely caught unawares by popular backlash, that technology adoption is more readily affected by advocacy when buyers in a supply chain exert relatively more pressure on sellers than the reverse, and that focusing on the positive aspects of a technology has been more successful for encouraging its adoption than focusing on responding to negative perceptions.
J. Mohorcich • November 28, 2017
What can nuclear power teach us about the institutional adoption of clean meat?
Studies on clean meat adoption have mostly focused on consumer acceptance, but institutional choices by governments, industries, and news media can also delay or accelerate the adoption of new technologies. This report examines the factors that contributed to nuclear power’s widespread adoption in France and applies those findings to the question of how to advance the adoption of clean meat. Among other conclusions, this report finds that supply constraints on a competing good can accelerate the adoption of a new technology, that technical explanations about why a new product is safe are likely to backfire, that safety incidents that appear to confirm preexisting concerns are especially damaging to a new technology, and that states reliant on imports to meet their needs for a good or service are more promising targets for the early adoption of substitute technologies than states that are more self-reliant.


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