Last updated December 3, 2019.

Table of contents

Research topics

The existing evidence on most of these topics is summarized in our Summary of Evidence for Foundational Questions for Effective Animal Advocacy.

• Confrontation vs. nonconfrontation
• Consistent vs. varying messaging
• Controversial publicity stunts vs. other tactics
• Individual vs. institutional interventions and messaging
• Influencer vs. mass outreach
• Multi-issue vs. animal focus
• Left-wing vs. nonpartisan focus
• Momentum vs. complacency from welfare reforms
• Reducetarianism vs. veganism
• Social change vs. food technology
• Animal protection vs. environmental vs. human health messaging
• Farmed animal vs. wild animals vs. general antispeciesism focus
• Long-term vs. short-term focus
• Social movements vs. randomized controlled trials vs. intuition/speculation/anecdotes vs. external findings evidence
• Corporate vs. government policy change
• Rights/autonomy vs. welfare/suffering messaging
• Moral licensing vs. moral consistency
• Few large vs. many small advocacy events

In-progress research projects

Replication of our 2017 survey of animal farming and animal-free food attitudes

Data collection was conducted in October 2019, and we expect to publish the results in early 2020. Please contact us if you or your organization needs preliminary results sooner.

Effects of animal-free food technology awareness on animal farming attitudes RCT

How does hearing about animal-free food tech affect opposition to animal/factory farming?

Health behavior interventions literature review

What does existing research on interventions to change people’s health-related behavior (such as smoking, healthy eating, and safe sex) suggest for efforts to reduce animal product consumption?

Moral expansiveness literature review

What findings have already been published about the moral circle and related constructs in psychology and sociology? This research is foundational to our work and we consider it due diligence to review and share it with our audience.

Case study of the US anti-death penalty movement

This report aims to assess (1) the extent to which the anti-death penalty movement in the United States, especially from 1966-2016, can be said to have successfully achieved its goals, (2) what factors caused the various successes and failures of this movement, and (3) what these findings suggest about how modern social movements should strategize.

Higher priority research projects

Cell-based meat moral messaging RCT

How does telling people that cell-based meat is morally driven vs. not morally driven affect its favorability? How does knowledge of a moral opposition to it affect this?

Dietary asks and cognitive dissonance RCT

How strong of a “denial of mind” effect do eggs, milk, and cheese or other derivative products have compared to meat? This study may be accompanied by other explorations of the degree to which vegetarianism captures the speciesism-mitigation value of veganism.

Environmentalism case study

Animal Charity Evaluators conducted a partial case study of the environmentalist movement looking at Silent Spring, Earth Day, and some recycling campaigns. The results were useful, such as the potential impact of well-timed book launches and large public events. Given environmentalism’s significantly shared interests with farmed animal advocacy and the significant overlap between the two communities, we expect more research could be fruitful.

Humane myth persistence attribution study

Around half of people think farmed animals are treated well. Is this because of a knowledge deficit, or denial/cognitive dissonance? (E.g. have they not seen investigations, or do they dismiss investigation coverage as being of bad apples?)

Reform messaging and counter-messaging effects study

How do reform campaign messaging and industry counter-messaging (e.g. “Chicken Check-In,” humanewashing labels) affect consumer understanding of animal farming, attitudes towards animal farming, and/or willingness to pay or use alternatives?

Support for bans on producing vs. consuming meat survey

How does support for a ban on meat vary between the framings of a ban on production/selling vs. a ban on consumption/purchasing? They theoretically have the same end, but their efficacy in reaching that end may vary.

Varied victim experiences messaging RCT

How does discomfort with, concern about, or opposition to egg farming compare across external framings of battery cage conditions, free range conditions, pasture conditions, and internal framings of hen health conditions with and without mention of external conditions? This study aims to test which animal welfare harms are most compelling.

Voter turnout literature review

There have been few if any formal literature reviews done in the effective animal advocacy community, which attempt to aggregate existing evidence in a different advocacy field and draw any conclusions possible for helping animals in particular. The literature on increasing voter turnout, such as through mail and door-to-door canvassing, is particularly robust, so we plan to work on this as an exploration of the value of literature reviews.

Lower priority research projects

This list is not exhaustive and may not contain all items on our internal research brainstorming document.

Social movement case studies

• Environmentalism

• Climate change
• Anti-pollution
• Wildlife preservation

• Children’s rights

• Child labor

• Anti-slavery

• Early US

• Rights of the mentally disabled
• Anti-prison and prison reform
• Anti-abortion
• Animals (lab)
• Animals (entertainment)
• Animals (food)

• US welfare reforms
• EU welfare reforms
• History of vegetarianism

• Animals (shelters)
• Anti-smoking
• Healthy eating

Literature reviews

• Anti-substance abuse
• Consumer environmentalism interventions
• Healthy eating
• Exercise
• Anti-violence
• Anti-discrimination/interpersonal-bias

Randomized controlled trials

• Does discussing future animal-free food technology lead to complacency, e.g. “I don’t need to make changes now because it’ll be easier later,” or momentum, e.g. “I want to be on the right side of history”?
• How does discussing the concept of a moral circle affect someone’s moral circle?
• How does discussing speciesism affect someone’s speciesism?
• How does compassion for other humans correlate with and relate to compassion for nonhumans?

Polls and surveys

• Moral circle survey

• Do people have a coherent, consistent moral circle?
• Views of animal sentience, moral worth of insects, wild animals, digital sentience, etc.
• Support for transition towards animal-free foods
• Do people think they purchase factory farmed or “humane” animal products?

• Artificial intelligence values survey

• What values would people load into an artificial intelligence?
• What moral circle would people load into an artificial intelligence?

• Ethical trade-offs

• Happiness vs. suffering (moderate vs. extreme, emotional vs. physical)
• Net happiness vs. other outcomes (e.g. autonomy, beauty)

Expert interviews

• Philosophers/neuroscientists who focus on sentience
• Farmed animal treatment specialists
• Psychologists studying relevant topics (e.g. moral licensing, collapse of compassion)
• Advocates with expertise on specific topics (e.g. corporate outreach, online ads)

Other

• Cost analysis of lives-worth-living animal farming
• Summary of health arguments for/against animal farming
• Summary of environmental arguments for/against animal farming
• How to utilize grazable non-arable land and how much it matters to our food system
• Technologies that have expanded the moral circle

• What led to the tech developing more quickly
• What led to the tech developing at all

• Welfare of various animal farm populations and practices
• Welfare of various wild animal populations
• Cultural and social features that correlate with or cause wider moral circles
• Demographics that lead moral circle expansion
• Third-party evaluation of legal personhood arguments used in court